Minnesota Brand Color Palette

The following colors are approved for use in Minnesota State branded communication pieces. These colors are the core of our brand identity, and should appear prominently on all communication pieces. Do not use colors other than those shown here and in the accent color palettes on the following pages. Always match colors to coated Pantone® chips regardless of the paper stock being used. Color combinations, especially for text, should be chosen carefully to ensure high contrast.

Primary Brand Colors

Below are the four primary brand colors that should be used prominently and frequently in communication pieces.

Accent Color Palette (high contrast)

Used sparingly for charts, graphs, infographics, iconography and more - anywhere a variety of colors are needed that are not provided by the primary brand color palette. Choose text colors carefully to ensure high contrast.

Extended Accent Color Palette

Offered primarily to add flexibility in data visualization and in graphic elements. These colors should be used sparingly, with the primary brand colors dominating the design. Choose text colors carefully to ensure high contrast.

Neutral Accent Color Palette

Shades of gray can be used to add texture and depth to text, backgrounds and illustrations.

Safety Color Palette

Used to communicate safety-related information online and in print. These colors may be used as accents to draw attention to critical safety instructions, but should not dominate the design or replace the primary brand colors. Colors do not impact physical safety equipment used by the state (i.e. road cones, high visibility clothing, or vehicles). For other common safety-related colors (amber, green and blue), use existing colors in the primary and extended accent color palettes.